Deanne Dockery

Deanne is a practical business coach who helps business owners build stronger businesses with better structure, capable teams, and less reliance on the owner for everything.

She didn’t learn business from theory alone. She learned it by rebuilding and growing one from the inside.

Coming from a farming background, Deanne developed a strong work ethic, practical mindset, and an appreciation for responsibility from an early age, which continue to shape how she works with business owners today.

Starting with a team of two, Deanne helped transform a struggling clinic into a multi-site, multi-million dollar business operating across four locations with a team of more than 40 people. She helped build the systems, leadership structure, culture, and accountability required to scale sustainably. Along the way, the business earned Franchise of the Year and a Market Share Growth Award.

She understands firsthand the pressure that comes with growth. Cashflow demands, people challenges, difficult decisions, and the weight many owners carry when too much depends on them. She also led through the uncertainty of COVID, making tough calls while keeping people and performance moving forward.

Deanne believes strong businesses are built from the people out. When culture, clarity, leadership, and accountability are right, growth becomes far more sustainable. She also believes a business can only grow as far as its owner is willing to grow. This is why coaching often focuses just as much on developing the leader as it does on improving the business.

Clients value Deanne for her honest feedback, commercial mindset, and ability to quickly identify what is slowing progress. She builds strong, trusting relationships with her clients, creating the space for open and direct conversations. This rapport allows her to ask the questions others avoid, challenge thinking that no longer serves the business, and shine a light on blind spots that are holding growth back.

Deanne brings a high level of accountability to her coaching. She doesn’t just help clients clarify what needs to change. She helps ensure it actually happens. Through clear priorities, structure, and consistent follow-through, she keeps owners focused on the actions that move the business forward, even when they are uncomfortable or easy to delay. Good intentions are turned into clear, measurable action.

As a mum of two, Deanne also understands that business success means little if it costs everything else. Her philosophy is simple. Your business should support your life, not take it over.

After experiencing the impact that coaching, structure, and the right guidance can have on a business, Deanne joined Entrepreneurial Business School to help other business owners achieve the same outcomes with less stress, more control, and stronger results.

Deanne holds a Bachelor of Physiotherapy from the University of Otago and a Postgraduate Diploma in Business Management from Massey University