Three Types of Cash

In this weeks article we will discuss the three types of cash. Understanding these cash types can help you, the business owner, avoid many pitfalls that sink so many businesses. Remember, the number one reason businesses fail is not because they are unprofitable; it’s because they run out of cash! Three types of cash Since cash is so vital […]

Advertising for Profit

Have you ever heard the expression: “80 percent of advertising doesn’t work!”…? It’s interesting how we all know it’s true, but no-one seems to be able to tell us what to do about it. Well, here is the answer, and it’s easy; follow the principles of good advertising and then test the advertisement, and measure […]

Aim for the Ideal when Building Sales

I need more sales – find more prospects. This is a consistent statement heard from most small business owners as they work to get their businesses off the ground or maintain their level of success. Unfortunately, many small businesses set out to increase sales without a clear business destination in mind. The entrepreneur often drives […]

Turn Incremental into Massive Growth Profit

Does this headline sound unrealistic? Today I’m going to further illustrate a little known principle called “Divide to Multiply”. The Divide to Multiply principle encourages us to segment a concept into its finest increments to produce deeper understanding. Then, by focusing on incrementally improving each segment, we benefit from the synergistic effect of those small improvements multiplying […]

The Power of Selling Solutions

Would you be surprised to learn that most people don’t like being in sales and don’t believe they are good at it? The reality is everyone is in sales of some sort and in ways many people don’t imagine. Why do some forms of selling illicit feelings of fear, disgust or sleaziness when other forms […]

Your Unique Selling Proposition

Your company’s unique selling proposition (USP) is something that differentiates you from all your competitors, both locally and industry-wide.  It’s what makes you so unique that people will choose to do business with you over any of your competitors.  Your USP states your distinct advantage. One of the deadliest mistakes businesses make is not being […]

Converting Leads into Customers

One of the biggest tragedies I see in business is watching a business owner spend significant time and effort generating leads for their business, but then not acting on them in a logical, methodical, repeatable way to convert those leads into paying customers. You haven’t done that in your business have you? But I’ll bet […]

Breakeven Analysis

Breakeven analysis is a tool used to determine when a business will be able to cover all its expenses and begin to make a profit. For the startup business, it is extremely important to know your startup costs, which provide you with the information you need to generate enough sales revenue to pay the ongoing […]

Quality Service Makes Good Cents

Ask any business owner about customer service and satisfaction and most will admit that it’s critical to their overall success and profitability. Ask them what they DO to insure their team consistently delivers quality service and the answers are vague or in some cases they simply shrug and say ‘not much’. While customer satisfaction is important, it also makes […]

Here’s What All Customers Want

Let’s take a look at what all customers want and how you can make sure you’re the one giving it to them… It doesn’t matter what the product or service is, as consumers we all want the same thing. We want to feel like we made the right decision about what we bought. We want […]