Short-Term Sales Fuel
SPIFs: Short-Term Sales Fuel Keeping with last week’s theme around Sales, we’re staying focused and talking about SPIFs. For the last 25 years, I’ve had a real passion for sales. But when I started my career, I wasn’t sure it was for me. My opinion had been framed by manipulation, pressure tactics, and icky experiences from pushy sellers like […]
Strike Rate vs Win Value Percentage
Know Your Real Sales Engine Over your coaching journey you’ll hear us talk regularly about measuring sales performance. When done well, it gives you the clarity to improve, refine and optimise every step of your sales process. Two of the key metrics you need to understand are Strike Rate and Win Value %. If you have variable […]
The Dangerous Cost of Discounting
The Dangerous Cost of Discounting: Why Reducing Prices Can Hurt Your Business In the pursuit of sales, many business owners fall into a common trap: discounting. On the surface, it might feel like a quick way to boost conversions and bring in revenue – but underneath, it can quietly destroy your profit margins and strain […]
Advertising for Profit
Advertising is a simple strategy to increase your business. Where most people get this wrong is they don’t test and measure their results. How do we know if advertising is working if we don’t measure its success. Follow our advertising guide to nail this for your business.
Aim for the Ideal when Building Sales
Stop chasing everyone as a prospect and start getting clear on WHO you are targeting for better sales. Building your ideal client avatar is key to generating more sales, and attracting the best quality leads to your business.
Cup of Coffee
The Cup of Coffee Rule: The Secret to Better Sales Conversations When it comes to improving your sales performance, there’s one deceptively simple rule that can completely transform how you connect with potential clients ; the Cup of Coffee Rule. At its heart, this principle is about mastering one of the most critical skills in […]
Types of Communication
Mastering Communication in Business: The Power of Words, Tone, and Body Language Effective communication is one of the most powerful tools a business owner can master. Whether you’re leading a team, building relationships, or driving sales, the way you communicate has a direct impact on trust, influence, and results. At Entrepreneurial Business School, we often […]
Increasing Prices
Why Pricing Is One of the Fastest Ways to Grow Your Business When business owners want to increase sales or margins, the first instinct is often to chase more customers or cut costs. But there’s a far more powerful—and often overlooked—leverage point hiding in plain sight: Your pricing. One of the fastest ways to boost […]
MODES OF COMMUNICATION – VAK
How Understanding Communication Modalities Can Transform Your Sales and Team Performance One of the most overlooked, yet most powerful, principles in business is understanding how people take in information. Whether you’re communicating with a customer, a team member, a supplier or a prospect, your ability to convey information in a way they naturally absorb it […]
