With more than 36 years of commercial leadership, Geoff Day brings a rare blend of strategic clarity, practical execution, and deep people-development experience to his coaching at the Entrepreneurial Business School. His career spans CEO, Director, General Manager and Board roles across New Zealand and Australia, where he has repeatedly transformed teams, revitalised culture, and accelerated business performance.
Geoff is known for achieving results through people, empowering individuals and teams to understand their goals, lift their capability and execute with confidence. He has coached and led high-performing teams across sales, marketing, customer service, operations and technical environments, often guiding organisations through cultural change and market expansion.
Across his executive career he has:
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Scaled and sold a national PPE supplier after driving a 41% lift in sales and establishing strong financial disciplines, ultimately delivering $2.4M EBIT prior to acquisition.
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Managed portfolios of over 100 clients, building long-term commercial relationships and designing bespoke go-to-market strategies.
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Coached leaders through major organisational transitions, lifting engagement, reducing turnover, and building trust-based and performance oriented cultures.
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Served as an Independent Director and Mentor, supporting founders, growth-stage businesses and education providers in building capability and scaling operations.
Today, Geoff’s coaching is grounded in experience but delivered with heart and humility and a genuine belief in the potential of small business owners.
He specialises in helping entrepreneurs:
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Strengthen financial acumen and cashflow discipline
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Build strategic plans that translate into day-to-day execution
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Create high-performance sales and customer teams
Whether guiding a start-up founder or supporting a mature business ready for its next evolution, Geoff brings calm confidence, commercial insight and a highly relational style.
