How to Leverage Your Way to the Top

It was Archimedes that said, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” Well, the same can be true in business. Learning to leverage your time can make a huge difference to your business. One of the biggest challenges that business owners have […]

Advertising for Profit

Have you ever heard the expression: “80 percent of advertising doesn’t work!”…? It’s interesting how we all know it’s true, but no-one seems to be able to tell us what to do about it. Well, here is the answer, and it’s easy; follow the principles of good advertising and then test the advertisement, and measure […]

Aim for the Ideal when Building Sales

I need more sales – find more prospects. This is a consistent statement heard from most small business owners as they work to get their businesses off the ground or maintain their level of success. Unfortunately, many small businesses set out to increase sales without a clear business destination in mind. The entrepreneur often drives […]

Accelerated Innovation

More and more it appears true that the only way businesses today, whether large or small, are going to survive and thrive is through accelerated innovation.  Your business, even if you’re an independent professional or small firm, needs to stay on the leading edge…or die. Ask yourself if you’ve done any of the following in […]

How to change your Mindset and become a Marketing Genius

Cost Reduction versus Income Growth: So many business people focus their whole life on cost reduction. Working long hours and cutting costs just to make ends meet. Now don’t get me wrong, keeping your costs down is still one of the most important areas of business. If you really want to make money, you’ve got […]

Targeted Marketing: Shooting With A Laser Beam

First, it’s vitally important to understand the meaning of “targeted marketing”. From my experience, most business owners who have learned about this still don’t really understand it well enough. When I talk about “targeted marketing” I mean marketing with a laser beam rather than a shotgun. Imagine there is a shooting target with the red […]

5 Steps to Measure Marketing Success

Here are the five steps to successfully working out what “works” and what doesn’t in your Marketing Mix… 1. Start asking people where they heard about you. Start right NOW, immediately!! Create a tally sheet, including the ways someone could hear about you – newspaper ads, direct mail, fliers, phone directory, referrals, walk-by traffic etc. […]

Creating Highly Leveraged Marketing Strategies

There is a saying, “the only thing that stays the same is change.”  In today’s world we are subject to change more than ever, because we now have much more choice than ever before. Through the internet, we now have access to unlimited amounts of information – we Google something and we get thousands of […]

Common Marketing Mistakes (and How to Fix Them)

If you’re like many business owners, you’re either doing the wrong marketing activities well, or doing the right marketing activities wrong. Now, how could that ever happen? It’s quite simple really, let me explain: Firstly, in my business experience, I’ve noticed that most entrepreneurs and business owners have one thing in common. They spend most […]

10 Tips for a Winning Marketing Plan

If you ask your accountant, they will tell you that marketing is an expense. Most businesses think of marketing as an expense because they keep writing checks for their marketing, but don’t see anything coming back in return. The true entrepreneur knows that marketing is not an expense, it’s an investment. It’s an investment because […]